Inspired by the human need to reach higher, travel farther, and explore the beyond.
Created by designer Michal Lojewski, UEG borrows the Italian acronym for "USE E GET-TA" or "use and throw away." Playing on the concept of consumption through graphic design, UEG responds to the temporary nature of today's existence and underscores the essential values of unification, communication, and awareness. For AW16, the PUMA x UEG collaboration invokes references to astronauts and echoes the metaphor of cosmic exploration - to rise above the ground. Mixing clean silhouettes with a bold graphic language of emergency buttons and prints both the apparel and footwear designs reflect the desire to be free of gravity's restraints.